QVC extends its reach to mobile
16 October 2006: The UK’s leading shopping channel, QVC UK, today announced the launch of its mobile service “QVC in your Pocket”, giving customers access to QVC’s product range while on the move.
The service will allow existing customers to place orders from their mobile phones, access the Today’s Special Value (TSV) item, the on-air item, a rolling list of the last 12 items aired on the television and 24 Hour Product Review. In addition, customers can search for any of the 15,000 products available on http://www.qvcuk.com by putting in the item number. Existing customers can access the service by texting ‘Mobile’ to 80782 to receive the link.
Commenting on the new service, Richard Burrell, Director of Engineering and New Media of QVC, said: “QVC is at the forefront of UK retail technology yet again, as this is the first time that shoppers in the UK can buy products in real-time from their mobile phones. The success of SMS messaging to our live TV programmes resulted in our in-house interactive team developing this service which we believe will become as popular with our customers as our TV programming and website.”
Developed in-house, the off-portal* service is device specific, sizing product pictures to individual mobile phone screens, and fully encrypted to ensure secure ordering. In addition, the service is fully integrated with QVC’s real-time business systems, ensuring that customers can only order available products.
* Off-portal: Not through mobile operators’ branded services
For further information, contact:
Sarah Milward/Anna King
Flagship Consulting
T: 020 7886 8448
About QVC
QVC UK, with net sales of £305 million in 2005, is part of a $6.5 billion global business which reaches over 160 million homes worldwide. The company offers a wide variety of brand name products within its categories of apparel
QVC UK broadcasts from Marco Polo House, London, 24 hours a day, 364 days a year with 17 hours of live programming each day (from 09:00 to 02:00 UK time). The Customer Operations Centre is located in Knowsley, Merseyside. On 31 December 2005 QVC was available to 17.8 million digital terrestrial, satellite and cable homes in the UK. QVC's website is http://www.qvcuk.com.
